Ofcom Bulletin – Another view of what’s happening

Issue 36 of the Media Literacy e-bulletin now available


The current bulletin has some great information and can be downloaded from Ofcom’s site here.

The sign off on the introductory page ‘Enjoy the last of the summer’ suggests they may have been preparing this for some time 🙂

Links to all the below items are in the bulletin itself.

‘Social Media Surgeries supporting the Big Society’ – looks particularly interesting, as I’m a trustee for a social enterprise. I’ve been advocating that voluntary sector organisations should really get on board with social networking. Interestingly, American business author, Jim Collins, regards some of the approaches needed in education to be similar to those needed in voluntary sectors.

Media Literacy Conference 2010 is appealing, but not free 😦 There looks like there’ll be some great speakers and very useful breakout sessions.

ActionFraud has a wake up call. In June this year they found that of all the reports they took where a fraud had actually taken place, 37% occurred online.

Do you want your share of £9,000 worth of kit? The BT Internet Ranger Schools Award will be made to a school or a group of schools who encourage young people, up to the age of 16, to use their ICT skills to help other people learn about computers and go online.

The Ofcom Communications Market Report includes these snippets – .. the over 55s are the fastest growing age group to adopt technology… 16-24s are the most efficient users of communications services as they squeeze 9.5 hours of media consumption into just over 6.5 hours actual time (we used to go to t’pub) ..

Other notes –
There’s a document on a major research into young people, the internet and credibility.
ClickCeop for Facebook has now been downloaded 55,000 times.
Details of various related seminars and meetings are also included.

Links to all the items are in the bulletin itself – available here


Strategy and Tactics – so what?

Joined up thinking (lack of) – not exclusive to the public sector

Business ideas and developments fascinate me. Military history fascinates me. So what has that got to do with ICT in Primary Education?

Maybe quite a lot.

In military terms, strategy is what you do before a battle. This was (in)famously carried out in the First World War by the senior officers sat too far back. Mesopotnia by Rudyard Kipling makes a good read on this subject.

A more powerful example of strategy was employed by Hannibal in the battles at Lake Trasimene and at Canae – Wikipedia has long articles on both. Basically Hannibal made use of information in a much better way than his Roman counterparts and organised, fought and won the battles on his terms. (if you’re covering Romans and have some year 6 G&T who want to do something exciting – these are worth a look).

Tactics are what you do during the battle. This is when the commander in the field has to take control and make decisions which hopefully win the battle and fit with the long term strategy of the powers that be.

So much for military – what about business?

Here’s a business most people can understand – most people reading this blog have cars. I used to work in the car industry, when we still had one.

Car companies became obsessed with a strategy of growth – ‘the business will grow by x% in the next z years’. To grow any business in the face of terrific competition AND a changing environment – keep reading – is challenging.

When I was a lad a family friend had a Vauxhall with 100,000 miles on the clock. This was such a feat that he received a ‘5 9s’ tie from Vauxhall. In a few months my current Peugeot is likely to be the 4th car I’ve had with over 100,000 miles. So – if cars are lasting longer, surely  a growth strategy is even tougher?

The strategy converts into the sales tactics and marketing activities you then enjoy at the local car dealers.

What lessons / ideas do these tales offer to ICT in education?

For more insights in how business thinking MUST transfer to education – see my other blog www.eolat.co.uk

NAACE 2010 Weds. Evening

Where to begin? 

We’re over half way through the conference and there have been some powerful, thought provoking, inspiring ideas and staggering presentations. 

In no particular order .. 

Only 8% of jobs available within the UK will be available to people with no IT skills. (Do you think these jobs will be at the top or bottom of the pay spectrum?)
Over half of IT workers work in sectors not called IT (So, industry and commerce is also embedding IT

NAACE pilots Certified ICT Professional Qualification – now looking for 40 victims initial candidates 

Martha Lane Fox (co-founder of lastminute.com)
10 million UK residents not on internet – of these 4 million are in the most disadvantaged sectors. These 4 million take up 80% of contacts with government organisations. If each of these people could make just 1 contact per month online, the savings to UK PLC could be £900 million per annum. 

21st century students with teachers trained in the 20th century being stuck with 19th century assessment! 

Look Familiar?

What e-skills research has highlighted is that ICT teaching is at least 50% more important to the sustainable well being of the country than they first thought! 

Teachmeet was stunning ..
Want to see a year 1 blog?
Interested in visualisers?
joined up writing 

The Future 

“Let’s prepare our pupils for the future” – whose job is it to think of what the future will look like? Try beyondcurrenthorizons .org.uk 

It’s now cheaper to keep data than sort it and delete it – what does this really mean? In the future how much will we be recorded and manipulated?


Do you want Microsoft Surface capabilities for less than £800 – if so let me know!

Scratch – this amazing freebie has got to be in every school soon! Staggering workshop by Miles Berry.

I can’t create my future ..

The US National Education Technology Plan was opened to discussion until a few weeks ago. A central theme of it was ‘I can’t create my future with the tools from your past’.

The ‘recommendations from the community’ has some interesting reading, for primary and secondary schools. (Please note, that these resources are not all free, and some of the ‘write ups’ look like they just may have been provided by the marketing departments 😦 ). There’s a huge amount of information in there, so if you do browse it – please leave a few comments ..